E-motive Training Base

In this expert-written guide you’ll learn everything you need to know about optimizing your Ecommerce site, from keyword research to technical SEO to link building.

CHAPTER 1

KEYWORD RESEARCH

If you want to run an effective ecommerce SEO campaign, make sure to kick things off with keyword research.

CHAPTER 2

SITE ARCHITECTURE

Site architecture — or how the pages on your site are organized and arranged — is an important SEO consideration for ANY site.

But it’s doubly important for ecommerce sites. That’s becauseyour average ecommerce site tends to have significantly more pages than your average blog or local pizza shop website.

CHAPTER 3

ON-PAGE SEO

Now that you have your site architecture all set up, it’s time to optimize your category and product pages. For most ecommerce sites these two types of pages generatethe lion’s share of traffic and sales.

CHAPTER 4

TECHNICAL SEO

Technical SEO is one of those things that’s important for ALL sites… but doubly so for ecommerce sites. That’s because ecommerce sites tend to have lots and lots of pages to manage. Even a “small” ecommerce site can have 5,000+ pages. And all of those pages increase the odds of technical SEO issues.

CHAPTER 5

CONTENT MARKETING FOR
ECOMMERCE SITES

Like any site, ecommerce sites can significantly boost their traffic and sales by tapping into content marketing.

CHAPTER 6

LINK BUILDING FOR
ECOMMERCE WEBSITES

When you publish amazing content on your ecommerce site’s blog you have the world’s link building strategies at your disposal.

Yes, building links to your content can give your product and category pages a boost in Google’s search results. But those links aren’t nearly as powerful as links that point directly to your product and category pages.